About Us – Links
Nigel Anthony Reading
ARB-UK LEED GA RIBA
ASYNSIS Lead Ideator
Ideas Realised
TED Conferences BIO
Nigel Reading is an architect, complexity geometer, sustainability advocate and Design Director of:
ASYNSIS Architecture + Design
Working between Hong Kong-Macau, Shanghai and London. Raised in Hong Kong and Australia and educated in London, Nigel is the designer of the iconic observation wheel proposal Hong Kong Spin, and the co-discoverer of the Asynsis principle-Constructal law, a new geometric, thermodynamics-led sustainable design paradigm of nature and culture.
His Asynsis principle “design as (arts bridge to) science” merges the contemporary with the contextual, synergising bespoke, culturally-resonant, beautiful, evocative, sustainability-informed designs that add maximum value to stakeholders’ projects and to client brands.
The principle is also an opportunity to develop new transcultural, glocal-savvy fusion design approaches in Asia, melding Western concepts of aesthetic and geometric beauty in the arts and sciences with Chinese philosophical concepts of released energy flows, auspicious harmony, wellness and good fortune.
His work can be described as learning from how nature designs for beauty by following the most elegant energy flow via optimally creative patterns.
This can also be understood as the optimal release of “Qi” energy flow behaviours by designing with the most beautiful “Li” signatures.
He does this by describing, not only how the Golden Ratio forms space, but also—uniquely in his field—how it flows in time to release most potential; as a source-code for emergence.
Why we should listen to this TED “idea worth sharing”
“Form Follows Flow”
Drawing from his years of experience in architecture and design, Nigel shares his passion for exploring the relationships between time, beauty and symmetry. He explains how innate elegance and evolutionary creativity in nature transforms into beauty and sustainability in culture, and explores with us how beauty and complexity best form and most easily persist, in time. View Nigel’s talk via TED here:
Where he’s coming from (a design theory of everything, a source-code for emergence in nature and culture that speaks to both the Greek and Chinese traditions):
Design Innovation and Sustainability Thought-Leadership.
An environmentally sustainable design-experienced architect and urbanist; designing and delivering exceptional green buildings including for the BBC Broadcast Centre London (UK), Maitreya Buddha Project (India) and Kerry Parkside-Shangri-La projects (China).By education, training and experience – his both advocating and practicing first-principles, holistic thinking in world-beating, glocal-savvy “beauty meets function via optimal innovation” and integrated, sustainability-led design (through products, interiors and buildings up to city scale); while applying our Asynsis-Constructal “Form Follows Flow” “Dao of Design” paradigm through Asynsis projects, comes entirely as “Dao of Design” second nature.
So we add truly exceptional, published, peer-reviewed, TED-shared, UKTI + RIBA-supported value because we conceived and now practice, our Asynsis design theory of everything.
Asynsis design practice and research thought-leadership (including via TED and UKTI GREAT Creativity campaign with RIBA-HK):
http://asynsis.com/archives/4017 (TED)
http://asynsis.com/archives/4038 (UKTI-RIBA)
Asynsis Media coverage, Press release, Conferences, Articles and Symposia (including with Nanjing University of Science & Technology and ARUP Foresight & Innovation, London):
http://www.scmp.com/lifestyle/technology/article/1408519/nigel-readings-groundbreaking-buildings-may-be-coming-hong-kong
http://www.scoop.it/t/asynsis-principle-constructal-law
Nigel Anthony READING – TED-sharing ASYNSIS Design Director blogs on MEDIUM
Hong Kong+Australia raised, London educated, ARB-UK-registered eurasian, bilingual Senior Architect and Interior Designer with substantial Masterplanning and Landscape design expertise.
Over a decade’s experience in the Asia-Pacific including 10 years in China, Hong Kong-Macau, with numerous consultant, industry and stakeholder network contacts. Design, construction and operations optimisation method pioneer and sustainable design, glocal-savvy, thought-leader. Chartered member of the RIBA, founder member of RIBA-HK chapter, UCL Built Environment Club HK+SH, member Lighthouse Club HK and USGBC LEED GA accredited.
Recent successfully concept-designed projects: Disney Shanghai Resort Hotels H1&2, InterIKEA MegaMall Wuhan, Parkway 5 Star Private Hospital Shanghai, Nantong InCity River Walk Mixed-use Shopping Centre, Tianjin EcoCity Seasons City Mall for Keppel Land, Galaxy Cotai Phase 3 Concept Masterplan Macau, Bali-Lombok Eco Resort, Khmer Condominiums Phnom Penh, Pacific Science Institute Architectural Masterplan – Maui
https://medium.com/@ASYNSIS/hidden-harmonies-are-more-than-obvious-1eb24148fa93#.dxwch1by8
Synergising Simplexity into SynPlexity
PROFILE: Practicing the ASYNSIS Form follows Flow, Dao of Design in:
ARCHITECTURE | INTERIOR DESIGN | LANDSCAPE DESIGN | URBAN DESIGN-MASTERPLANNING
How did London win the sustainability Olympics? What makes British architecture Great and Green (asks the UKTI GREAT campaign)?
Da Vinci’s (other) Code: Asynsis-Constructal published in South China Morning Post Hong Kong, Sunday 19 January 2014
Visionary Transcultural Glocal-savvy Sustainable Design: Ideas Realised – Poetic Pragmatism
- Prior to establishing Asynsis, Nigel was Lead Design Manager on the Grand Hyatt Macau, completing the City of Dreams development, including ARC-ID design development, fitout (Grand/Junior Ballrooms, Main Entrance Lobby, Spa, Bar-Restaurants plus 800 guestrooms including Executive, Diplomatic and Presidential suites), facade, services and structure. He also was the project architect of W-Square in Wanchai, working closely with the ARQ concept-design team to good effect on a very tight budget and deadline, this led to further close coordination as the Lead DM (all FoH ID, Facade and Engineering packages), with ARQ on the Grand Hyatt Macau, CoD – for which he has strong key references from the Client Design Management Leader, Leighton SPM and HBA Lead Interior Designer.
More for Less
Sustainable design projects include: Kerry Parkside, Maitreya Buddha, Eden, BBC and Hong Kong Spin (with Arup). Nigel led the Kerry Parkside (retail mall podium, Kerry business hotel, serviced apartments, both managed by Shangri-La; and commercial office towers), project as the lead consultant executive, managing architect in charge of designing and coordinating the architectural, interiors and engineering packages, liaising with client, consultant, MTR and statutory teams from concept to full construction sign-off.
Five recent exemplar projects:
1. An iconic landmark tower, backed by UKTI as “big ticket, high value British design in China” - reinventing the wheel: Hong Kong Spin: http://www.styleonedigital.com/Nigel/hkspin/index.html
2. A new sustainable design principle of nature & culture – the geometric analogues and key signatures of the energy-science Constructal law – in the Asynsis principle: http://asynsis.wordpress.com http://www.facebook.com/pages/Asynsis/1341427199830263.
3. Grand Hyatt @ City of Dreams Macau: http://cityofdreamsmacau.com
4. Kerry Parkside by Shangri-La (initiating and leading its LEED Gold certification – the first Kerry Hotel-anchored development for Kerry properties):Kerry Parkside Shanghai －The practical sustainable building design business advantages? Kerry Hotel by Shangri-La, LEED Gold Certified under Asynsis Architecture + Design’s design director Nigel Reading’s leadership.
The result? 25-30% energy cost (water, electricity, gas) savings, increased building value and tenancy rates, increased occupier well-being, health and productivity, CSR/PR-marketing benefits and reduced carbon emissions.
A China benchmarking win-win-win for “people, profit, planet”.
Winner: Best Homes Shanghai – Kerry Apartments by Shangri-La, Kerry Parkside Shanghai, 2012
Mixed-Use Buildings Category – Bronze MIPIM Asia Awards, 2012
Award: Best Office Building-Second Place – Times Magazine Kinpan Award, 2012 Asia Pacific Property Awards
Sugar Godown meets Exhibition Hall-Loft Retail Interior – Highly Commended, MIPIM 2013
Shanghai City Excellent Design Award – First Prize: Kerry Parkside, 2013
http://kerryparkside.com
5. The London Overground East London Line and stations, which Mayor Boris Johnson credited for London winning the 2012 Olympic games:http://www.standard.co.uk/comment/boris-johnson-no-one-in-london-is-immune-to-this-contagion-of-joy-7981809.html
Initiated/designed/managed and led (1 & 5 with ARUP), by Nigel Reading RIBA, now Design Director, ASYNSIS Architecture + Design
Other awards and publications:
Enterprise Initiative in Design Award, Department of Trade and Industry, London, Published in Architect’s Journal and Architectural Design Magazines, London, UK for design and theory work respectively while a Master’s student in 1994-97, HKIA Journal (Monument for 1997 – Hong Kong Spin as Zhong-Phi), UPI, South China Morning Post, China Briefing, Xinhua-China.com, China Daily, Perspective magazine, TEDx Wanchai, shared via TED.com, RIBA-HK – 2007-2017
5D Visionary Transformative Glocal Architecture
Design | Delivery | Development | Discourse | Diversity Design
TED Conferences: http://www.asynsis.com/archives/4017
- The last 10 years has seen Nigel initiating concept designs for an iconic, landmark observation tower by the harbour in Hong Kong (The Hong Kong Spin – backed by UKTI as an example of “high value big-ticket” British design excellence in China, engineered by ARUP), Shanghai World Expo 2010 China pavilions (Hebei + Xinjiang), Shanghai Swirl Huangpu river bridges proposal (also engineered by ARUP), and a Site Masterplan, Art Museum, Temple and Client Reception building for a large new cemetery for Shanghai, a stone and curtain wall construction industrial park, business hotel and VIP Guest villa, Hot Springs Resort plus a high-end sports fashion boutique for a HK client in Xujiahui, Grand Gateway, Shanghai.
- The same client is next looking to develop a shopping centre in Tianjin with Asynsis as concept architects. He is also designing a dockside Shopping Centre for an urban regeneration scheme in Dalian, a lakeside city masterplan in Wanzhou, Chongqing, a suite of riverside teahouse pavilions and clubhouses in Qingdai plus exclusive apartments and residential developments in Beijing and Shanxi.
Most recent work includes Galaxy Cotai, InterIKEA Wuhan, Disney Resort Shanghai Hotels H1&H2, a Parkway Private Hospital in Pudong new Area, Shanghai, Khmer Condominiums, Bali-Lombok Eco-Resort and the Pacific Science Institute, Maui.
A Mozart opera set design is also in the pipeline.
(Beautiful Sustainable) Design
His Asynsis principle “design as (arts bridge to) science” approach merges the contemporary with the contextual, synergising unique, bespoke-tailored, culturally-resonant, beautiful, evocative, efficient, optimal & sustainability-informed designs that add maximum value to stakeholder’s projects and to client brands; by best facilitating their resource flows, points of extraordinary difference and competitive advantage. The results are thereby always far more than the sum of their parts, since with “synergized simplexity – SynPlexity”, “more for less” and “form follows flow”, simplicity is always, the ultimate sophistication.
Delivery
- Nigel has over twenty five years of UK, Australian and Hong Kong professional practice experience of which fifteen years has been as a Project Architect and Team Leader on several large scale complex projects in both the public and private sectors: ranging through civic, arts, theatre, commercial, merchant banking, broadcast, multimedia, transport, health, religious, residential, hotel, restaurant, retail and leisure developments.
- This experience includes the initial concepts, competitions and bids, project inception and implementation right through to site supervision and completion.
- Nigel has also worked on both the Client and Consultant side of the design and construction process, giving him unique insights into both roles.
- He is experienced across the full range of architectural services from conceptual design and consultancy, feasibility studies to project and contract administration, client and authority liaison, detailed consultant coordination to full documentation production, management and site supervision.
- This gives him exceptional versatility because of the broad scope and depth of his experience. He has instigated, designed and led several LEED/BREEAM–rated sustainable projects in the UK (BBC), India (Maitreya) and China (Kerry Parkside, Pudong New Area-Shanghai).
Development
- Many recent Design and Delivery projects entailed his presentation and/or business development pitching to stakeholders including clients, government ministers, statutory authorities and in the case of Hong Kong Spin, the international media.
- Furthermore, his network includes stakeholders including several leading Hong Kong developers with high profiles in China and the wider region as a result of the presentations on Hong Kong Spin, including Kerry Properties, Wharf, Wheelock, Sun Hung Kai, Nan Fung, Shui On and USI, amongst others.
- Besides some of the above developers, he also pitched HKS to the HK SAR government at senior ministerial level, to the statutory authorities, tourism commission and board, members of Legco and to the international media at the press conference held at the Excelsior Hotel, Causeway Bay. Business development and government liaison for HK and the China/East Asia region is now second-nature.
- He has also recently completed a UKTI Architect’s Trade mission to Chongqing and Changsha. He has several important high level statutory and academic contacts in Shanghai and HK as well, including at Tongj University, ECADI, Shanghai and Hong Kong Universities at Dean and Professor level. These contacts routinely lead to new project developments, often via initial master planning commissions or invited bids.
Nigel is also a founding member of the Hong Kong Chapter of the RIBA & of the UCL Built Environment Clubs – in Hong Kong & Shanghai, both initiated in 2012.
Discourse
UKTI GREAT Creativity campaign with the Royal Institute of British Architects at PMQ, Hong Kong: http://www.asynsis.com/archives/4038
Nigel Reading is an architect, complexity geometer, sustainability advocate and Design Director of ASYNSIS Architecture + Design, Shanghai.
Nigel is the designer (with ARUP), of the iconic observation wheel proposal, the “中 – Phi – Golden Ratio – Zhong-shaped” Hong Kong Spin and co-discoverer of the Asynsis principle-Constructal law – a new geometric, thermodynamics-led sustainable design paradigm of nature & culture: the two are linked by Leonardo Da Vinci’s Golden Ratio, otherwise known as the Divine Proportion – in a new transformative, positively disruptive, paradigm-shift in our understanding of the relationships between nature, geometry, optimisation, aesthetic beauty and sustainability.
Hong Kong Spin is a symbolic representation of the Asynsis principle-Constructal design law of nature and a tribute to the “one country – two systems” principle for Hong Kong.
http://www.forbes.com/sites/anthonykosner/2012/02/29/theres-a-new-law-in-physics-and-it-changes-everything/http://www.treehugger.com/natural-sciences/constructal-theory-sustainability.html
More 4 Less. A new optimal design, construction & operations paradigm. Asynsis Principle-Constructal law Team @ ARUP Foresight & Innovation, London Fri May 3 2013
- via
Bio 2 Cosmomimesis: Public Lecture at USJ, Macau March 6, 2014,
Asynsis Media coverage, Press release, Conferences, Articles and Symposia (including with Nanjing University of Science & Technology and ARUP Foresight & Innovation, London – 2013 to present):
http://www.scoop.it/t/asynsis-principle-constructal-law
The energy-design science behind our Form follows Flow work – by our MIT-trained mechanical and civil engineer friends: http://www.scoop.it/t/constructal-design
Our latest Asynsis urban design proposals: Hong Kong EcoLivable City references, EcoLivable roadmap Op-Eds and String of Pearls/HarbourLoop Renewables-powered, Carbon-offset, Green-financed Decarbonising pilot-project “pathfinder” urban design initiative for Hong Kong, the PRD and the wider region in response to (and to best synergistically optimise), the HKSAR Government HK2030+ response to the Paris Climate Accord:
1. Hong Kong EcoLivable City Initiative and City References
https://www.facebook.com/HKEcoLivable
2. EcoLivable City Roadmap Op-Eds
https://www.hongkongfp.com/2015/09/18/can-hong-kong-lead-the-way-in-asia-to-a-sustainable-future/
https://www.quora.com/Why-is-Hong-Kong-dying/answer/Nigel-Anthony-Reading
3. MetaLoop – String Of Pearls – Decarbonising HK2030+ pilot-project “green pathfinder” urban design and green-transport initiative for HK urban corridors and the harbourside (featuring 100% renewable energy-powered infrastructure, 100% zero-emission e-vehicle, cycling and walking routes, 100% green buildings). Now proposed for all global cities as a means to most rapidly and affordably decarbonise and decongest urban personal rapid transit.
An esplanade of public footpaths, cycleways, PRT loops, public plazas, art-walks, playspaces, funfairs, observation wheels, open air theatres-cinemas, pavilions, markets, marinas, swimming pools, et el, to fully vascularise our urban flows according to our Form Follows Flow #AsynsisConstructal paradigm. All with sweeping, harbourside vistas of the spectacular, beautiful Hong Kong and Kowloon skylines.
https://www.facebook.com/media/set/?set=a.1677867652436771.1073741829.1676330589257144&type=34.
https://medium.com/@ASYNSIS/metaloop-f5caa684d1e9
The TED-spread Form Follows Flow design philosophy behind our work:
https://asynsis.wordpress.com/2014/08/23/asynsistedx-wanchai-aug-23-2014-4/
As a visiting Masters Supervisor of Transcultural Sustainable Space Design at Nantes L’ecole de Design – Shanghai University Fine Art & Design faculty and public speaker on the Asynsis principle Constructal law’s transformative influence on global design and development, Nigel is building transcultural bridges and helping to create a new global paradigm in cultural fusion, sustainable, vernacular-informed human-centred design.
Being Eurasian himself, Nigel is ideally suited to synergise both the Western and Eastern cultures and traditions into powerfully Glocal, resonant and (trans)culturally sophisticated designs.
Testament to this fusion-design aptitude is that testimonials are available on request from the Managing Principal – Lead Design MD for InterIKEA Wuhan and the Nantes Design School Transcultural Design Course Directors and Dean.
Skills + Sectors
Design, Delivery, Business Development, Thought-leadership and Discourse, Transcultural Design, Innovation, Environmentally Sustainable Design in: Mixed-use, 5 and 6-Star Hotels, Hospitality, Retail, Residential, Theatre, Landmark Towers, Bridges, Industrial, Landscape and Master planning, Health, Rail and Transport, Education + Civic, Religious, Commercial + Banking, Media, Leisure.
Dao of Design
Design Philosophy:
Form follows Flow
More for Less
Synergising Simplexity for SynPlexity
Realising Ideas, by synthesising the Pragmatic with the Poetic
ASYNSIS Architecture + Design
Ideas Realised
Selected Career Record Projects
- During his career Nigel has designed and managed the following high profile projects in Europe, India, Australia. China and Arabia:
- Chelsea and Westminster Hospital: 700 bed teaching and research hospital, London
- NM Rothschild and sons: corporate finance/asset management hq: city of London
- Regents Park Theatre: refurbishment of New Shakespeare Company theatre in Landscaped parkland of Regents Park Inner Circle: London
- Holmes Place Heath Club: refurbishment of Art Deco cinema into exclusive health and fitness club: London
- BBC White City development: new broadcast centre + masterplan for wood lane media village, London (BREEAM-Excellent)
- Maitreya Buddha project: Bodh Gaya, India – scheme + detail design stage 50 storey, 155m bronze statue and stone throne building (BREEAM – Excellent)
- East London Line, London Overground: Architectural Vision and Scheme design, London
- Sydney Narellan Library : municipal library in south-west Sydney, Australia
- Westfield Chermside shopping centre: new extension to first shopping centre Brisbane, Australia
- W-Square, Hennessey road Wanchai, Hong Kong, refurbishment of spectacular colour-morphing 30 storey office/hospitality tower ($HK30m – total GFA:50 000msq, with Architectonica)
- Kerry Parkside Centre, Pudong Shanghai – Shangri–La Hotel: Lead Consultant for newbuild mixed use Hotel, Apartment, Office and Retail centre by the Shanghai New Exhibition Centre ($HK235m – total GFA: 250 000msq, with KPF) LEED Gold Certified – Hotel: New Construction and Office: Core & Shell www.kerryparkside.com
- Wuxi Times Square – Marco Polo Hotel: Lead Consultant for new build mixed use Hotel, Apartment, Office and Retail centre, ($HK280m – total GFA: 270 000msq, Super Highrise with SOM)
- Hong Kong Spin – Landmark Observation Tower Concept Designer for the end of the Kai Tak runway, Hong Kong (JV partnership with Arup + Aedas) Target: LEED Platinum www.asynsis.com
- Tianjin Binhai East – Marina Retail Mall Resort Hotel – Project Director: Tianjin Binhai Port Authority, ($HK200m– total GFA: 125 000msq)
- City of Dreams – Grand Hyatt Macau: Lead Design Manager: Design and Coordination of new build mixed use Hotel, Casino, Entertainment and Retail centre on the Cotai strip, Macau (CoD: $US 2.1b – GHM total GFA: 120 000msq, with ARQ, HBA, Super Potato) www.cityofdreamsmacau.com
- Shanghai Qingpu – Jinbo Construction Group Corporate HQ + Industrial Park: Lead Concept Designer - Design Development and Coordination of Green Field Industrial Park in Qingpu, Shanghai, China. Themed on the manufacturing processes, tools and materials employed with references to the Shanghai Art Deco vernacular. Facilities: Office/R+D, Curtain Wall, LED, Photovoltaic Processing and Assembly, Stone processing, Senior/Junior dorms/VIP suites and hospitality amenities, Clinic, Retail, Gymnasium, Multi- purpose Hall. Managing in-house delivery team, sub-consultants (Budget: 120m Rmb – GFA: 80 000msq)
- Shanghai Gaudong – Guadong Deep Water Port Business Hotel - Jinbo Design + Construct Group Alliance partners: Lead Concept Design Architect – Concept Design, Design Development of 4-star Business Hotel, Meeting, Conference and Serviced Offices facility in Gaudong, Shanghai, China. Developed from two initial concepts: Modernist Art Deco or Containers + Factory Gates. Facilities: 150 guestrooms, 20 cellular offices/4 floors of open-plan office floor, meeting room suites, fine-dining restaurant, lobby opening to water garden, multi-purpose hall. Supervising delivery team, sub-consultants and contractor under concept design consultant contract. (On site May 2011. Budget: 250m Rmb – GFA: 25 000msq)
- SPORTCITY Shanghai Grand Gateway Designer Sports Fashion Concept Store – Hong Kong client – Goldkate Holdings: Lead Concept Design Architect – Concept Design, Design Development of flagship SPAUTE designer sports fashion store. Grand Gateway, Xujiahui, Shanghai.($HK0.5m – total GFA: 500msq)
- Shanghai Xijiao State Guest Hotel environs, Hongqiao – VIP Corporate Guest Villa for Jinbo Design + Construct Group: Lead Concept Design Architect – Concept Design, Design Development of exclusive corporate hospitality villa in the environs of Xijiao State Hotel, preferred residence of numerous heads of state such as US President Barack Obama, Queen Elisabeth II, Emperor Akihito, Chairmans Mao and Deng.
Developed from fusion of two initial concepts: Modernist Asian minimalism (referencing Scarpa) and Mannerist Renaissance Architecture.
Facilities: 3 guestrooms, 4 bathrooms, study, walk-in robe, dining + ensuite, kitchen, salon, atrium, fountain, wine cellar, games room; over 4 floors with extensive use of alabaster, onyx, granite, quartz, exotic marbles and delicate stone-inlay/mosaic flooring.
Supervising delivery team, sub-consultants and contractor under concept design consultant contract right through to completion on site in April, 2011.
(Opening May 2011. Budget: 2.5m Rmb – GFA: 1200msq) - Wanzhou City Lakeside Masterplan – Sichuan, 2011
- Phoenix Island Leisure City Masterplan – Shandong, 2011
- Emperors Palace Residential Gardens – Hebei, 2011
- Qingdao Jiaozhou Riverside VIP Corporate – Hospitality Pavilions , 2011
- Shanghai Disneyland – Hotels H1 – Cinderella & H2 – Woody & Buzz, 2012
- Wuhan InterIKEA – Integrated IKEA Flagship Store, Hypermarket and Shopping Mall themed on the lakes and landscapes of Wuhan, 2012
- Nantong River Walk – Mixed Use Retail Commercial Centre
- Parkway Private General Hospital – Pudong, Shanghai
- Tianjin Eco City Phase 2 – Seasons City Mixed Use Commercial Retail Centre (Lead Transcultural Sustainable Design Concept Architect)
- HiEx for IHG Group – Melbourne Southbank
- Volkswagen Group China HQ – Beijing
- One Sydney Harbour – Lend Lease, with Renzo Piano Building Workshop
- Four Seasons Circular Quay, Sydney
- MdOIR Winery Portugual
- CIVITAS Town Centre, Wagga, New South Wales
- Rodborough Ave RACF, Crows Nest, Sydney
- Sindalah Island – The first built asset of NEOM, the world’s largest and most ambitious design construction project
- Parkline Place TOD, Sydney Town Hall, with Foster & Partners
- Confidential State Significant Residential-Hospitality-Conference Development in Landscaped Oasis Park, Riyadh, KSA
- MetaLoop – The Station Comes to You, New Paradigm Urban Personal Rapid Transit
- Denver Close Gosford, Sydney environs, Private Residence
Further Folio and Press Release Information on Slideshare:
Please also find a link to the new ASYNSIS Architecture + Design Capability Page on Slideshare which includes our Press Release on the UKTI supporting two ASYNSIS China projects as
“high value – big ticket” designs promoting British design excellence abroad
- (please also find the recent VIP Villa Press Release & photos from the environs of the Xijiao State Guest Hotel, Hongqiao Shanghai, Asynsis-Constructal seminars and ASYNSIS-Asia recent Asia-Pacific projects folio for your further information):
http://www.slideshare.net/asynsis
Additionally, it includes recent presentations of the new transformative, positively disruptive, paradigm-shifting Asynsis principle-Constructal sustainable design law of nature and culture which Nigel Reading RIBA, Design Director-Principal of ASYNSIS co-discovered – now in collaboration since 2012 with Professors Adrian Bejan & Sylvie Lorente of Duke and Toulouse Universities, USA & France.
http://www.amazon.com/Design-Nature-Constructal-Organization ebook/dp/B004YWKKC8
These two developments ensure that:
Nigel’s positioning now adds unprecedented, extraordinary extra value (plus crucially in this era, conferring market-leading competitive advantage), to both client personal brands and also to their new projects.
This is by virtue of their having the opportunity to be associated with the proponents of a new global paradigm-shift and tipping point, a sustainable design principle of nature and culture informed by canonical aesthetic beauty codes that are profoundly linked to Asian philosophy which has universal applications for optimising global design, documentation, construction, operations and development in the built environment and beyond.
The economic, societal and environmental benefit of assimilating the Constructal paradigm?
To ensure our civilisation persists viably, efficiently and recognisably within a healthy, thriving biosphere with a vibrant, diverse, competitive, pluralistic but equitable, society (one with the most free flow, for the most people); enjoying sustainable long term economic growth for the benefit of all our future generations.
Nigel’s uniquely transformative position enables him to better persuade our stakeholders that this objective is not at all incompatible with:
exemplary, beautiful, glocal-savvy, transcultural, integrated sustainable design – thereby adding exceptional extra value to both projects and their brands.
In fact on the contrary, in today’s market (and increasingly more so in future), it’s a pre-requisite for an optimal return for the “people, profit, planet” Triple Bottom Line equation.
In other words, we must better map nature’s gift for balancing abundance & parsimony, in designing and developing our built environment with all embodied elements, and the entire life-cycle in mind.
It’s an exemplar for fully integrated design and development and the:
TBL of economic, environmental and social responsibility benefit – so as to ensure a win-win-win for all our stakeholders, whilst also stewarding and preserving a healthy planetary environment, the one on which we (and our societies and economies), all ultimately depend.
The Asynsis value proposition squares the circle: it adds Glocal-savvy, extra market value to any projects designed by us, trims life-cycle operating costs, bolsters Social License-CSR credentials, improves user wellbeing and so, also productivity – while enhancing stakeholder + brand value – thereby also celebrating and protecting our biosphere, which to reiterate, we all entirely subsist and depend on.
In Asian cultural terms, our proposition enhances our client’s and users’ Qi flows with our beautiful, optimal Li forms and designs, ensuring their projects and their brands, are inherently, optimally auspicious.
Hence: our client and consultant collaborative, curation-led, cooperative, integrated design team mantras of:
Form Follows Flow, Flow Free, Form Good and Flow Full, to Morph & Merge (Evolve) More!
Nigel Anthony READING – TED-sharing ASYNSIS Design Director
BA Arch-Kingston | Dip Arch-Westminster | CPPA-Bartlett School – University College London |
ARB-UK | LEED-GA | RIBA
https://medium.com/@ASYNSIS/no-dick-tators-yes-curators-cd782f9f5e36#.7ngjohv4u
Form follows Flow
Asynsis-Constructal: Synergising Simplexity for SynPlexity with More for Less.
A new optimal design, construction & operations paradigm merging beauty with optimisation and sustainability.
Da Vinci’s (other) Code: Asynsis-Constructal published in South China Morning Post Hong Kong, Sunday 19 January 2014:
Simplicity is the ultimate Sophistication – Steve Jobs
